Part of the E-Commerce User Experience Series
You can’t sell a product that your customers can’t find. Your site must accommodate all types of searches and return relevant results for categories, products, and product characteristics. Search is a critical element of building a profitable website. In our recent e-commerce usability study, 83% of users searched on one or more sites.
This 148-page report contains 62 design recommendations based on our usability research. Discussions and 130 screenshot illustrations supplement the findings.
Even though some of the design guidelines are specific to searching for products, many of the guidelines apply to all forms of web searches, including general websites and intranets.
The information in these reports is based on two separate rounds of e-commerce studies, including:
Representative users tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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