Part of the E-Commerce User Experience Series
You can’t sell a product that your customers can’t find. Your site must accommodate all types of searches and adequately return results for categories, products, and product characteristics. Search is a critical element of building a profitable website. In our most recent e-commerce usability study, 83% of users searched on one or more sites.
This 153-page report contains 62 design recommendations based on our usability research. Discussions and 141 screenshot illustrations supplement the findings.
Even though some of the design guidelines are specific to searching for products, many of the guidelines apply to all forms of web searches, whether general websites or intranets.
The information in these reports is based on two separate rounds of e-commerce studies, including:
In, total 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms×