Part of the E-Commerce User Experience Series
A great first experience is the best enticement for repeat business. But even a perfectly usable site can’t outweigh unrealistic prices or unfriendly policies. This report will educate sales and marketing specialists, as well as site designers, on classic usability concepts as well as online selling strategies.
This 198-page report contains 82 marketing and sales recommendations based on our usability research. Discussions and 191 screenshot illustrations supplement the findings.
The information in this report is based on two separate rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
Purchase an individual license if the report or video will only be used by one person.
Customers who choose an individual license are not authorized to share the report or video with anyone else, or post it to any internal or external file server, website, or intranet. Individual License Terms
Purchase a group license if the report or video will be used by multiple people within your organization.
Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms×