Part of the E-Commerce User Experience Series
A great first experience is the best enticement for repeat business. But even a perfectly usable site can’t outweigh unrealistic prices or unfriendly policies. This report teaches sales and marketing specialists, as well as site designers, some classic usability concepts and online selling strategies.
This 182-page report contains 82 marketing, sales, and usability recommendations based on our usability research. Discussions and 167 screenshot illustrations supplement the findings.
The information in this report is based on two separate rounds of e-commerce studies, including:
Representative users tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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