Part of the E-Commerce User Experience Series
When your customer can’t or won’t complete an online order even though they found a product they want, it is a disaster for your site. You lose that sale, and you often lose the customer as well. This report includes design guidelines for instilling trust in your customers and making their purchase process as easy as possible.
This 277-page report contains 114 design recommendations based on our usability research. Discussions and 287 screenshot illustrations supplement the findings.
The information in this report is based on two separate rounds of e-commerce studies, including:
Representative users tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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