Part of the E-Commerce User Experience Series
When your customer can’t or won’t complete an online order even though they found a product they want, it is a disaster for your site. You lose that sale, and you often lose the customer as well. This report includes design guidelines for instilling trust in your customers and making their purchase process as easy as possible.
This 310-page report contains 114 design recommendations based on our usability research. Discussions and 322 screenshot illustrations supplement the findings.
The information in this report is based on two separate rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms×