Part of the E-Commerce User Experience Series
Trust is essential to the user's willingness to risk time, money, and personal data on a website. If you lose trust, you lose the sale and you may lose the customer as well. This report identifies factors that enhance and damage the credibility of e-commerce sites.
This 96-page report contains 59 design recommendations based on our usability research. Discussions and 88 screenshot illustrations supplement the findings.
The information in this report is based on two separate rounds of e-commerce studies, including:
Representative users tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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