How to Recruit Participants for Usability Studies

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A well-managed recruiting program at an organization allows teams to quickly find quality participants for usability studies.

This 190-page report gives you 234 guidelines on how to set up and manage a recruiting program. It also presents advice on when to outsource to a recruiting agency and when to use in-house recruiting.

Topics covered 

  • Learn how to set up and manage a recruiting program to get the right users for usability studies
  • Know when it’s appropriate to outsource to a recruiting agency or use in-house recruiting
  • Planning for recruiting
    • Recruiting criteria
    • Incentives
    • Going to participants vs. having them come to you     
    • Screening script and questionnaire       
  • Screening and scheduling participants
    • Recruiting on your own
    • Working with an outside recruiting agency      
    • Reusing Participants
  • Running the test sessions
    • Ensuring participants’ safety, privacy, and physical comfort    
    • Preparing session materials        
    • Dealing with unqualified participants      
  • Building and maintaining a participant database and recruiting staff   
  • Sample scripts and forms


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Purchase a group license if the report or video will be used by multiple people within your organization.

Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms

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