Design your website to attract journalists and site visitors. Increase our organization’s press coverage with a well designed Press Relations section. This report describes:
This 287-page report presents 103 design guidelines based on our usability research. Discussions and 198 screenshot illustrations supplement our findings.
This 3rd edition contains additional recommendations, increasing from 75 to 103 guidelines.
The information in this report is based on usability studies of 42 corporate websites with a total of 40 journalists in the United States, Europe, and Asia. The journalists worked for publications with readerships ranging from less than 14,000 to more than two million.
Purchase an individual license if the report or video will only be used by one person.
Customers who choose an individual license are not authorized to share the report or video with anyone else, or post it to any internal or external file server, website, or intranet. Individual License Terms
Purchase a group license if the report or video will be used by multiple people within your organization.
Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms×