Technology is so integrated with the lives of teenagers that creating useful and usable websites for them is more critical than ever. If it doesn’t work right, it sucks. However, teens aren't as technologically savvy as you might think, nor do they use their Smartphones and social media for everything.
We conducted empirical usability studies with real teens to determine specifics for how websites can be improved to match their abilities and preferences.
This 328-page report presents 111 design guidelines for creating compelling websites for users aged 13–17. Findings and guidelines are supplemented with discussions, photos, and 280 screenshots, showing specific designs that worked well or worked poorly for teenagers.
We tested both specialized sites that explicitly target teenagers and mainstream sites for which teens are part of a larger target audience.
The second edition contains many new recommendations, increasing from 61 to 111 usability guidelines. For the second round of user research we also included two supplemental methodologies: field studies and a focus group.
This edition covers several new topics, including:
The information in this report is based on two rounds of usability research, conducted 8 years apart, with teenagers 13–17 years old. We used three different research methods:
Students tested the usability of 152 websites (mainstream sites and sites designed specifically for teens). The studies took place in the United States and Australia.
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