Search Research Reports

Vol. 11: Store Finders and Locators

Customers often need to visit physical locations of companies to complete transactions. Your website, and any mobile apps, should help them find the most convenient location that offers the services they need. This report features locators that find stores, offices, dealers, branches and ATMs, on desktop and mobile websites and applications.

How People Read on the Web: The Eyetracking Evidence

83 recommendations for web writing and content layout, plus 102 detailed findings about how people read on the web, including scanning patterns revealed as we used eyetracking technology during usability tests.