February 4, 2013
Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.
June 18, 2012
When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.
May 24, 2012
If using web or browser-related terms, consider defining them in place to make websites easier for senior citizens. Avoid using technical words if they are not necessary.
June 6, 2011
User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users.
December 15, 2010
Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.