Topic: Content Strategy
November 8, 2015
Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.
October 11, 2015
Avoid awkward and difficult page layouts by fitting flexible templates to content whenever possible. Test often during design, and plan to scale up.
September 20, 2015
Understand your users’ intents and stage in the sales funnel before you gate content.
April 26, 2015
What happens when people reach the web page that contains the information they seek? Don’t let the user experience fall apart on the content page. Use modified user-testing techniques to evaluate whether your content meets users’ needs and expectations.
April 5, 2015
While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.
January 25, 2015
Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.
December 21, 2014
A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.
October 5, 2014
Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.
June 8, 2014
Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.
May 18, 2014
Longer pages can benefit users. Accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings.
October 27, 2013
A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.
September 28, 2013
To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.
August 13, 2012
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.
November 1, 2010
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to 'jazz up' Web pages.
August 9, 2010
Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.
November 24, 2009
The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.
October 12, 2009
Usability studies of corporate content distributed through Twitter, Facebook, MySpace, and LinkedIn: users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
January 19, 2009
21 design guidelines for presenting press releases and news listing on corporate websites. Based on usability studies with journalists.
November 12, 2007
Information foraging shows how to calculate your content strategy's costs and benefits. A mixed diet that combines brief overviews and comprehensive coverage is often best.
July 9, 2007
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.