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Topic: Content Strategy

Practical Advice for Testing Content on Websites

April 26, 2015

What happens when people reach the web page that contains the information they seek? Don’t let the user experience fall apart on the content page. Use modified user-testing techniques to evaluate whether your content meets users’ needs and expectations.

Content Migration Alone Is Not An Effective Content Strategy

April 5, 2015

While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.

An FAQ’s User Experience Deconstructed

January 25, 2015

Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.

FAQs Still Deliver Great Value

December 21, 2014

A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.

Avoid Format-Based Primary Navigation

June 8, 2014

Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.

Consistency in the Cross-Channel Experience

October 27, 2013

A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.

SEO and Usability

August 13, 2012

What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

Photos as Web Content

November 1, 2010

Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to 'jazz up' Web pages.

Corporate Blogs: Front Page Structure

August 9, 2010

Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.

Velocity of Media Consumption: TV vs. the Web

November 24, 2009

The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.

Long vs. Short Articles as Content Strategy

November 12, 2007

Information foraging shows how to calculate your content strategy's costs and benefits. A mixed diet that combines brief overviews and comprehensive coverage is often best.

Write Articles, Not Blog Postings

July 9, 2007

To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.

Informational Articles Must Ask For the Order

August 23, 2004

Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.

Low-End Media for User Empowerment

April 21, 2003

Fancy media on websites typically fails user testing. Simple text and clear photos not only communicate better with users, they also enhance users' feeling of control and thus support the Web's mission as an instant gratification environment.

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