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Topic: Content Strategy

Informational Articles Must Ask For the Order

August 23, 2004

Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.

Low-End Media for User Empowerment

April 21, 2003

Fancy media on websites typically fails user testing. Simple text and clear photos not only communicate better with users, they also enhance users' feeling of control and thus support the Web's mission as an instant gratification environment.

Celebrating Holidays and Special Occasions on Websites

October 28, 2002

Even small holiday decorations can increase joy of use and make websites feel more current and more connected to users' lives and physical environment. The key is to commemorate without detracting from your users' main reasons for visiting the site.

Content Creation by Average People

October 1, 2000

To take the Internet to the next level, users must begin posting their own material rather than simply consuming content or distributing copyrighted material. Unfortunately most people are poor writers and even worse at authoring other media. Solutions include structured creation, selection-based media, and teaching content creation in schools.

Video and Streaming Media

August 8, 1999

Most streaming video is useless; instead use higher-quality downloadable clips and short segments that can be chosen from a menu. All multimedia needs plain-page previews.

Content Integration

June 27, 1999

Web services often collect content from separate sources and present it to users in a single interface. Making such integration usable requires unified meta-content.

Web Pages Must Live Forever

November 29, 1998

Keeping old content alive will more than double the value of a site and only cost a small investment in content gardening. Removed pages equal lost users.

Fighting Linkrot

June 14, 1998

6% of the Web's links are broken, diminishing its usability. All old URLs should be kept working indefinitely - otherwise you throw away business.

The Case For Micropayments

January 25, 1998

Micropayments prevent annoying Web ads and encourage site-design for users' needs. Subscription fees discourage new users, search engines, and links.

The Web in 1998: Some Predictions

January 1, 1998

The Web will become more international (but will overseas sites or American sites benefit?), sites will outsource services, content will adapt to usage patterns in real time.

Slate Magazine - An Early Review

August 16, 1996

Slate fails due to its inability to adjust to the online medium: too long articles, too little hypertext, scrolling home page (though redesigns have improved later issues)

In Defense of Print

February 1, 1996

Paper remains the optimal medium for some forms of writing, especially for long works like a book. It is an unfortunate fact that current computer screens lead to a reading speed that is approximately 25% slower than reading from paper. We have invented better screens and it is just a matter of time before reading from computers is as good as reading from paper, but for the time being we have to design our information for the actual screens in use around the world.

Directions for Online Publishing

August 1, 1995

Online publishing of newspapers, magazines, and books is really a meaningless concept. We have to leave the legacy publications behind as we invent the world of online publishing. Information will have to be organized in new ways that match the properties of the new medium rather than being derived from the way the physical limitations of the old medium caused information to be split up among specific publications.

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