November 24, 2013
A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.
October 27, 2013
A consistent user experience, regardless of channel, is one of the 4 key elements of a usable cross-channel experience. Consistency across channels helps build trust with customers.
September 28, 2013
To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.
August 13, 2012
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.
November 1, 2010
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to 'jazz up' Web pages.
August 9, 2010
Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.
November 24, 2009
The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.
October 12, 2009
Usability studies of corporate content distributed through Twitter, Facebook, MySpace, and LinkedIn: users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
January 19, 2009
21 design guidelines for presenting press releases and news listing on corporate websites. Based on usability studies with journalists.
November 12, 2007
Information foraging shows how to calculate your content strategy's costs and benefits. A mixed diet that combines brief overviews and comprehensive coverage is often best.
July 9, 2007
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.
October 17, 2005
Weblogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.
August 23, 2004
Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.
April 21, 2003
Fancy media on websites typically fails user testing. Simple text and clear photos not only communicate better with users, they also enhance users' feeling of control and thus support the Web's mission as an instant gratification environment.
October 28, 2002
Even small holiday decorations can increase joy of use and make websites feel more current and more connected to users' lives and physical environment. The key is to commemorate without detracting from your users' main reasons for visiting the site.
October 1, 2000
To take the Internet to the next level, users must begin posting their own material rather than simply consuming content or distributing copyrighted material. Unfortunately most people are poor writers and even worse at authoring other media. Solutions include structured creation, selection-based media, and teaching content creation in schools.
October 17, 1999
If everything is emphasized, then nothing
stands out. Prioritized design helps users focus on the most promising
August 8, 1999
Most streaming video is useless; instead use higher-quality downloadable clips and short segments that can be chosen from a menu. All multimedia needs plain-page previews.
June 27, 1999
Web services often collect content from separate sources and present it to users in a single interface. Making such integration usable requires unified meta-content.
November 29, 1998
Keeping old content alive will more than double the value of a site and only cost a small investment in content gardening. Removed pages equal lost users.