August 17, 2014
The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.
February 16, 2014
Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust and motivate engagement with your site or app.
November 9, 2013
The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.
September 28, 2013
Some navigation implementations risk pushing users into a state of cognitive strain which lessens the likelihood of them taking desirable actions.
February 27, 2012
Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.
February 16, 2011
Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.
June 30, 2008
Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.
July 6, 2004
The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.
March 3, 2003
Review of B.J. Fogg's new Persuasive Technology book, which provides useful principles on how to think about creating persuasive design, but rarely gives detailed design guidelines. The exception is a section on enhancing website credibility.
September 5, 1999
Epinions and Google join
eBay in maintaining independent ratings of the quality of products,
websites, and auction sellers, leading to better customer service
and helping users make informed buying decisions.
March 7, 1999
The Web is turning into a low-trust society, hurting the honest sites. Site design can communicate
trustworthiness in several ways, though ultimately the customer's actual experience is what matters.
February 8, 1998
Reputation management is an alternative to branding: people can find useful content on the Web by relying on computationally processed quality ratings from other users.
January 1, 1996
Because computers are no longer used exclusively for utilitarian tasks, we should use systematic methods to design products that are not just efficient but also attractive to users.