Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
Schools should teach deep, strategic computer insights that can't be learned from reading a manual.
User interfaces in film are more exciting than they are realistic, and heroes have far too easy a time using foreign systems.
The economic divide is a non-issue, but the usability and empowerment divides alienate huge population groups who miss out on the Internet's potential.
The last 200 years have driven centralization and changed the human experience in ways that conflict with evolution. The Internet will reestablish a more balanced, decentralized lifestyle.
Yes, it is possible for white-collar workers to work smarter and become more productive. While intranet usability provides substantial initial gains, workflow usability can go much further and will save millions of jobs.
Better prioritization, fewer interruptions, and concentrated information that's easy to find and manage helps people become more productive and stop wasting their colleagues' time.
Usability improvements can save time-on-task, but critics argue that this is not the same as saving money. Others worry that productivity gains cause unemployment. Neither is correct: usable design saves money and saves jobs.
Studies of the social impact of the Internet must consider the changing lifestyle of the new economy and not relate solely to industrial-age concepts.
Jakob Nielsen's 1999 list of the ten most important thinkers of the 20th century.
Unique visitors are a poor measure of user loyalty. Also, future users are late adopters and not likely to all patronize current popular sites. So beware of over-valuing Internet stock.
Comparing the nature of the Web as a medium when accessed through television sets and when accessed through computers, concluding that the level of user engagement is a main differentiator