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Topic: Management

Apple Is Making Us All My Grandmother

October 11, 2015

Sometimes the form doesn’t follow function and usability must be sacrificed for the sake of beautiful design and business goals. The iPhone is an example.

Improvement Score Due to a Redesign

May 23, 2015

The effect of a redesign is calculated by comparing the before and after measurements of a metric that impacts productivity.

Salary Trends for UX Professionals

January 2, 2015

Over the last several years, entry-level salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2015.)

Time with Users: Set Personal and Company Goals

November 9, 2014

To develop UX insights and skills, define how many hours you should spend observing actual user behavior each year. Junior staff need more hours; senior people can get by with fewer annual user-exposure hours.

Five Essential Analytics Reports for UX Strategists

February 2, 2014

Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.


February 17, 2013

Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.

Building Respect for Usability Expertise

July 6, 2009

Enemies of usability claim that because 'the experts disagree,' they can safely ignore user advocates' expertise and run with whatever design they personally prefer.

Usability ROI Declining, But Still Strong

January 22, 2008

The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.

The Myth of the Genius Designer

May 29, 2007

Having a good designer doesn't eliminate the need for a systematic usability process. Risk reduction and quality improvement both require user testing and other usability methods.

Do Government Agencies and Non-Profits Get ROI From Usability?

February 12, 2007

Although the gains don't fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets. In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.

Corporate UX Maturity: Stages 5-8

May 1, 2006

An organization that reaches the 'managed UX' stage still has far to go to reach usability nirvana. Attaining these higher maturity levels requires many years of effort.

Corporate UX Maturity: Stages 1-4

April 24, 2006

As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.

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