Articles

Topic: Mobile & Tablet

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  • Hardware Specs vs. User Experience

    November 5, 2012

    Product quality has to be judged in the context of human tasks, and reviews should emphasize real useā€”not raw numbers.

    Mobile Email Newsletters

    October 22, 2012

    Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.

    Repurposing vs. Optimized Design

    May 21, 2012

    It's cheap but degrading to reuse content and design across diverging media forms like print vs. online or desktop vs. mobile. Superior UX requires tight platform integration.

    Mouse vs. Fingers as Input Device

    April 10, 2012

    The mouse (desktop computer) and the finger (touchscreen) each has unique strengths and weaknesses. Thus different UI designs are best for desktop vs mobile.

    Mobile Site vs. Full Site

    April 10, 2012

    Good mobile user experience requires a different design than what's needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work.

    Overloaded vs. Generic Commands

    December 19, 2011

    Overloading different outcomes on similar commands can be confusing. Using the same command for multiple actions enhances usability if the results are conceptually the same.

    Kindle Fire Usability Findings

    December 5, 2011

    Mobile web sites work best on the 7-inch tablet. Users had great trouble touching the correct items on full sites, where UI elements are too small on the Fire screen.

    Mobile Usability Update

    September 26, 2011

    The user experience of mobile websites and apps has improved since our last research, but still has far to go. A dedicated mobile site is a must, and apps get even higher usability scores.

    Transmedia Design for the 3 Screens (Make That 5)

    August 29, 2011

    Mobile use will rise, but desktop computers will remain important, forcing companies to design for multiple platforms, requiring continuity in visual design, features, user data, and tone of voice.

    iPad Usability: Year One

    May 23, 2011

    iPad apps are much improved, but new usability problems have emerged, such as swipe ambiguity and navigation overload.

    Utilize Available Screen Space

    May 9, 2011

    Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.

    Optimizing a Screen for Mobile Use

    March 28, 2011

    A single mobile screen with almost no features still required 10 design changes to meet usability guidelines for mobile websites.

    iPad and Kindle Reading Speeds

    July 2, 2010

    A study of people reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print.

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