Topic: Research Methods
August 17, 2014
The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.
July 6, 2014
Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design.
April 20, 2014
Complement A/B split tests with user research to identify true causes and develop well informed design variations.
February 2, 2014
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
January 26, 2014
Talk less and learn more by being prepared to use 3 sound, practical techniques for interrupting or answering users while facilitating a usability test or other behavioral research study.
December 15, 2013
Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
October 12, 2013
Remote usability testing allows you to get customer insights when travel budgets are small, timeframes are tight, or test participants are hard to find.
September 14, 2013
For usability testing to be valuable, study findings must clearly identify issues and help the team move toward design solutions.
August 31, 2013
For testing assignments where client teams are ready, willing and able to take immediate action, being flexible with tasks within and between participants can offer better bang for your buck.
April 14, 2013
Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.
October 8, 2012
Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.
September 10, 2012
User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.
July 16, 2012
What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.
March 26, 2012
3 approaches to better design: each has its uses, but the costs, benefits, and risks differ dramatically.
November 21, 2011
Better to accept a wider margin of error in usability metrics than to spend the entire budget learning too few things with extreme precision.
July 26, 2010
Despite many weaknesses, interviews are a valuable method for exploratory user research.
January 25, 2010
It's more difficult to conduct usability studies with experienced users than with novices, and the improvements are usually smaller. Still, improving expert performance is often worth the effort.
August 24, 2009
It's easy to bias study participants, whether in user testing or in card sorting, if they focus on matching stimulus words instead of working on the underlying problem.
July 6, 2009
Enemies of usability claim that because 'the experts disagree,' they can safely ignore user advocates' expertise and run with whatever design they personally prefer.