Articles

Topic: Research Methods

First UX Certificate Awarded to London Usability Week Attendee

August 17, 2014

The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.

Five Essential Analytics Reports for UX Strategists

February 2, 2014

Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.

Talking with Participants During a Usability Test

January 26, 2014

Talk less and learn more by being prepared to use 3 sound, practical techniques for interrupting or answering users while facilitating a usability test or other behavioral research study.

Strength of User Research Evidence

April 14, 2013

Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.

Traveling Usability Lab

September 10, 2012

User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.

The Most Important Usability Activity

July 16, 2012

What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.

Interviewing Users

July 26, 2010

Despite many weaknesses, interviews are a valuable method for exploratory user research.

Testing Expert Users

January 25, 2010

It's more difficult to conduct usability studies with experienced users than with novices, and the improvements are usually smaller. Still, improving expert performance is often worth the effort.

Building Respect for Usability Expertise

July 6, 2009

Enemies of usability claim that because 'the experts disagree,' they can safely ignore user advocates' expertise and run with whatever design they personally prefer.

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