Topic: Research Methods
April 12, 2015
Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern between a routing page and subpages linked from it, increasing the interaction cost and decreasing engagement over time. Use web analytics tools to identify and monitor pogo-stick behavior on your site.
April 5, 2015
Pilot testing (a session or two before the real test) helps fine-tune usability studies, leading to more reliable results.
February 16, 2015
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.
December 7, 2014
Testing your site’s existing design along with a few competitor websites provides valuable insight for new designs. Competitive studies help you avoid developing unusable new features.
November 30, 2014
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
October 12, 2014
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
August 17, 2014
The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.
July 6, 2014
Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design.
April 20, 2014
Complement A/B split tests with user research to identify true causes and develop well informed design variations.
February 2, 2014
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
January 26, 2014
Talk less and learn more by being prepared to use 3 sound, practical techniques for interrupting or answering users while facilitating a usability test or other behavioral research study.
December 15, 2013
Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
October 12, 2013
Remote usability testing allows you to get customer insights when travel budgets are small, timeframes are tight, or test participants are hard to find.
September 14, 2013
For usability testing to be valuable, study findings must clearly identify issues and help the team move toward design solutions.
August 31, 2013
For testing assignments where client teams are ready, willing and able to take immediate action, being flexible with tasks within and between participants can offer better bang for your buck.
April 14, 2013
Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.
October 8, 2012
Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.
September 10, 2012
User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.
July 16, 2012
What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.