April 5, 2015
While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.
February 16, 2015
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.
February 8, 2015
Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.
November 30, 2014
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
November 23, 2014
Involving employees early and often in intranet design projects can not only improve usability, but also encourage user adoption.
October 12, 2014
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
August 17, 2014
The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.
March 16, 2014
Don’t limit common activities to a few channels. Identify and support users’ top tasks on all channels and strive to make secondary tasks available.
March 9, 2014
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.
February 9, 2014
Emphasize and leverage each channel’s unique strengths to create usable and helpful context-specific experiences.
February 2, 2014
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
November 24, 2013
A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.
November 24, 2013
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
February 17, 2013
Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.
July 16, 2012
What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.
June 18, 2012
When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.
March 26, 2012
3 approaches to better design: each has its uses, but the costs, benefits, and risks differ dramatically.
June 6, 2011
User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users.
January 18, 2011
3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together.