Articles

Topic: Strategy

When to Use Which User-Experience Research Methods

October 12, 2014

Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

First UX Certificate Awarded to London Usability Week Attendee

August 17, 2014

The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.

Five Essential Analytics Reports for UX Strategists

February 2, 2014

Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.

Seamlessness in the Cross-Channel User Experience

November 24, 2013

A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.

Conversion Rates

November 24, 2013

Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

QA & UX

February 17, 2013

Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.

The Most Important Usability Activity

July 16, 2012

What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.

Why Country Sites Are So Bad

June 18, 2012

When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.

Should You Copy a Famous Site's Design?

August 23, 2010

Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.

Fresh vs. Familiar: How Aggressively to Redesign

September 21, 2009

Users hate change, so it's usually best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually destroys cohesiveness, calling for a new UI architecture.

Interaction Elasticity

December 15, 2008

Usage goes down as interaction costs increase. User motivation determines how fast demand drops, following an elasticity curve.

Four Bad Designs

April 14, 2008

Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.

Usability ROI Declining, But Still Strong

January 22, 2008

The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.

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