August 17, 2014
The UX Certification program is a new addition to Nielsen Norman Group’s training and research offerings. First launching in August, 2014, training with exams can boost UX knowledge and professional credibility. Ian Thompson, IT Solutions for the West Sussex County Council in Chichester, UK was the first person to be certified by NN/g, have participated in 5 full-day courses and passing exams, one for each course.
March 16, 2014
Don’t limit common activities to a few channels. Identify and support users’ top tasks on all channels and strive to make secondary tasks available.
March 9, 2014
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.
February 9, 2014
Emphasize and leverage each channel’s unique strengths to create usable and helpful context-specific experiences.
February 2, 2014
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
November 24, 2013
A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.
November 24, 2013
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
February 17, 2013
Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.
July 16, 2012
What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.
June 18, 2012
When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.
March 26, 2012
3 approaches to better design: each has its uses, but the costs, benefits, and risks differ dramatically.
June 6, 2011
User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users.
January 18, 2011
3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together.
August 23, 2010
Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.
September 21, 2009
Users hate change, so it's usually best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually destroys cohesiveness, calling for a new UI architecture.
December 15, 2008
Usage goes down as interaction costs increase. User motivation determines how fast demand drops, following an elasticity curve.
October 6, 2008
User experience research methods can answer a wide range of questions. Know when to use each method by mapping them in 3 key dimensions and across typical product development phases.
April 14, 2008
Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
January 22, 2008
The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.