Topic: Strategy

Fresh vs. Familiar: How Aggressively to Redesign

September 21, 2009

Users hate change, so it's usually best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually destroys cohesiveness, calling for a new UI architecture.

Interaction Elasticity

December 15, 2008

Usage goes down as interaction costs increase. User motivation determines how fast demand drops, following an elasticity curve.

Four Bad Designs

April 14, 2008

Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.

Usability ROI Declining, But Still Strong

January 22, 2008

The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.

Web 2.0 Can Be Dangerous...

December 17, 2007

AJAX, rich Internet UIs, mashups, communities, and user-generated content often add more complexity than they're worth. They divert design resources and prove that what's hyped is rarely what's most profitable.

10 High-Profit Redesign Priorities

March 12, 2007

Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.

Do Government Agencies and Non-Profits Get ROI From Usability?

February 12, 2007

Although the gains don't fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets. In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.

Corporate UX Maturity: Stages 5-8

May 1, 2006

An organization that reaches the 'managed UX' stage still has far to go to reach usability nirvana. Attaining these higher maturity levels requires many years of effort.

Corporate UX Maturity: Stages 1-4

April 24, 2006

As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.

Hyped Web Stories Are Irrelevant

April 3, 2006

The fads and big deals that get the press coverage are not important for running a workhorse website. To serve your customers, it's far better to emphasize simplicity and quality than to chase buzzwords.

One Billion Internet Users

December 19, 2005

The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.

Usability: Empiricism or Ideology?

June 27, 2005

Usability's job is to research user behavior and find out what works. Usability should also defend users' rights and fight for simplicity. Both aspects have their place, and it's important to recognize the difference.

Undoing the Industrial Revolution

November 22, 2004

The last 200 years have driven centralization and changed the human experience in ways that conflict with evolution. The Internet will reestablish a more balanced, decentralized lifestyle.

Acting on User Research

November 8, 2004

User research offers a learning opportunity that can help you build an understanding of user behavior, but you must resolve discrepancies between research findings and your own beliefs.

How Big is the Difference Between Websites?

January 19, 2004

The average difference in measured usability between competing websites is 68%. This is smaller than expected, but makes sense given the dynamics of design within individual industries.

Two Sigma: Usability and Six Sigma Quality Assurance

November 24, 2003

On average across many test tasks, users fail 35% of the time when using websites. This is 100,000 times worse than six sigma's requirement, but Web usability can still benefit from a six sigma quality approach.

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