September 8, 2003
Misconceptions about usability's expense, the time it involves, and its creative impact prevent companies from getting crucial user data, as does the erroneous belief that existing customer-feedback methods are a valid driver for interface design.
June 16, 2003
Small websites get less traffic than big ones, but they can still dominate their niches. For each question users ask, the Web delivers a different set of sites to provide the answers.
March 10, 2003
Compared with a similar 2001 study, a new study of journalists as they looked for information on corporate websites' PR areas showed significant usability improvements: a 5% higher success rate and 15% increased guidelines compliance.
January 7, 2003
Development projects should spend 10% of their budget on usability. Following a usability redesign, websites increase desired metrics by 135% on average; intranets improve slightly less.
September 16, 2002
To save costs, some companies are outsourcing Web projects to countries with cheap labor. Unfortunately, these countries lack strong usability traditions and their developers have limited access -- if any -- to good usability data from the target users.
May 26, 2002
About half of the users now access the Internet from more than one location. Despite the implications of this for service design, many systems assume that users remain bound to a single computer.
December 31, 2001
Usability is a well-paying profession these days: A usability specialist in California with five years' experience had an estimated cash compensation of $90,118 a year in 2001, not counting stock options or other benefits. This number is at the high end of our detailed survey, which analyzes salary data from 1,078 professionals who attended the User Experience World Tour from November 2000 to April 2001. The survey respondents represent a response rate of 40% of the 2,682 conference attendees. Because we surveyed people at a high-end professional conference, the data probably reflects the salaries of good user experience professionals.
December 23, 2001
Advertising-supported websites will soon be a thing of the past. As I predicted a year ago, sites began charging for services in 2001. Although most sites are still not handling payments right, two innovative European projects hold much hope for 2002.
October 28, 2001
Software bugs and system crashes result in huge productivity losses and undermine users' ability to form good models of how computers work. Website designers can help improve user confidence by prioritizing quality and robustness over features and the latest technology.
October 14, 2001
Web services will free individual site designers from having to program and design common features. This will decrease business costs, increase usability, and let designers focus on and improve features that are unique to each site.
May 27, 2001
A survey of 1,078 user experience professionals finds that usability specialists make more money than designers and writers in the same field. In all three areas, salaries are highest in the U.S., lower in Canada and Asia, and much lower in Europe and Australia.
March 4, 2001
Never listen to what people say in response to a survey: asking high-tech employees what will keep them in their jobs provides very different answers than the factors that actually drive retention.
February 1, 2001
Jakob Nielsen's trip report for the 2001 World Economic Forum.
World Economic Forum (Davos, Switzerland, 2001).
December 24, 2000
Offering free services on websites is not a sustainable business model, nor is advertising, which doesn't work on the Web. Most Internet companies are now pursuing an enterprise strategy to make money, but they'll soon begin turning to individual customers for revenue as well.
June 25, 2000
Microsoft's .NET strategy is a brilliant counter-move that reduces the Justice Department's proposed penalty to a victory in the previous war. Integrating the user experience at the network level opens the door to new and exciting services while diminishing the importance of traditional isolated websites.
April 2, 2000
Instead of rushing new websites to a premature launch that will scare away your best customers forever, it is better to run a few fast usability studies in the beginning of the project.
March 5, 2000
Instead of maximizing the profits from an individual visit it is better to encourage loyal users and establish non-monetary differentiation and frequent-user programs.
November 28, 1999
Increased user impatience will make
new websites fail unless they are twice as usable as existing sites.
Revolutionary Internet services must explain why users should care
in no more than two lines.
April 18, 1999
4% of users upgraded to a new version each month in 1998. By 2008, upgrade speeds were only 2%/month. It takes 3 years for 3/4 of users to embrace a new version.
January 17, 1999
Unique visitors are a poor measure of user loyalty. Also, future users are late adopters and not likely to all patronize current popular sites. So beware of over-valuing Internet stock.