Articles

Topic: Strategy

Offshore Usability

September 16, 2002

To save costs, some companies are outsourcing Web projects to countries with cheap labor. Unfortunately, these countries lack strong usability traditions and their developers have limited access -- if any -- to good usability data from the target users.

Supporting Multiple-Location Users

May 26, 2002

About half of the users now access the Internet from more than one location. Despite the implications of this for service design, many systems assume that users remain bound to a single computer.

Salary Survey: User Experience Professionals 2001

December 31, 2001

Usability is a well-paying profession these days: A usability specialist in California with five years' experience had an estimated cash compensation of $90,118 a year in 2001, not counting stock options or other benefits. This number is at the high end of our detailed survey, which analyzes salary data from 1,078 professionals who attended the User Experience World Tour from November 2000 to April 2001. The survey respondents represent a response rate of 40% of the 2,682 conference attendees. Because we surveyed people at a high-end professional conference, the data probably reflects the salaries of good user experience professionals.

User Payments: Predictions for 2001 Revisited

December 23, 2001

Advertising-supported websites will soon be a thing of the past. As I predicted a year ago, sites began charging for services in 2001. Although most sites are still not handling payments right, two innovative European projects hold much hope for 2002.

Poor Code Quality Contaminates Users' Conceptual Models

October 28, 2001

Software bugs and system crashes result in huge productivity losses and undermine users' ability to form good models of how computers work. Website designers can help improve user confidence by prioritizing quality and robustness over features and the latest technology.

The End of Homemade Websites

October 14, 2001

Web services will free individual site designers from having to program and design common features. This will decrease business costs, increase usability, and let designers focus on and improve features that are unique to each site.

Salary Survey: User Experience Professionals Earn Good Money

May 27, 2001

A survey of 1,078 user experience professionals finds that usability specialists make more money than designers and writers in the same field. In all three areas, salaries are highest in the U.S., lower in Canada and Asia, and much lower in Europe and Australia.

World Economic Forum Trip Report

February 1, 2001

Jakob Nielsen's trip report for the 2001 World Economic Forum. World Economic Forum (Davos, Switzerland, 2001).

The Web in 2001: Paying Customers

December 24, 2000

Offering free services on websites is not a sustainable business model, nor is advertising, which doesn't work on the Web. Most Internet companies are now pursuing an enterprise strategy to make money, but they'll soon begin turning to individual customers for revenue as well.

The Network is the User Experience: Microsoft's .NET Announcement

June 25, 2000

Microsoft's .NET strategy is a brilliant counter-move that reduces the Justice Department's proposed penalty to a victory in the previous war. Integrating the user experience at the network level opens the door to new and exciting services while diminishing the importance of traditional isolated websites.

The Mud-Throwing Theory of Usability

April 2, 2000

Instead of rushing new websites to a premature launch that will scare away your best customers forever, it is better to run a few fast usability studies in the beginning of the project.

Profit Maximization vs. User Loyalty

March 5, 2000

Instead of maximizing the profits from an individual visit it is better to encourage loyal users and establish non-monetary differentiation and frequent-user programs.

Usability as Barrier to Entry

November 28, 1999

Increased user impatience will make new websites fail unless they are twice as usable as existing sites. Revolutionary Internet services must explain why users should care in no more than two lines.

Stuck With Old Browsers for at Least 3 Years

April 18, 1999

4% of users upgraded to a new version each month in 1998. By 2008, upgrade speeds were only 2%/month. It takes 3 years for 3/4 of users to embrace a new version.

Personalization is Over-Rated

October 4, 1998

Personalized Web interfaces are over-hyped: users don't want to be stereotyped and it is too much work for them to enter detailed preference settings.

Should You Outsource Web Design?

June 28, 1998

Web design is a core competency for the network economy and should not be outsourced, even though certain specific components may be outsourced.

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