October 14, 2001
Web services will free individual site designers from having to program and design common features. This will decrease business costs, increase usability, and let designers focus on and improve features that are unique to each site.
May 27, 2001
A survey of 1,078 user experience professionals finds that usability specialists make more money than designers and writers in the same field. In all three areas, salaries are highest in the U.S., lower in Canada and Asia, and much lower in Europe and Australia.
March 4, 2001
Never listen to what people say in response to a survey: asking high-tech employees what will keep them in their jobs provides very different answers than the factors that actually drive retention.
February 1, 2001
Jakob Nielsen's trip report for the 2001 World Economic Forum.
World Economic Forum (Davos, Switzerland, 2001).
December 24, 2000
Offering free services on websites is not a sustainable business model, nor is advertising, which doesn't work on the Web. Most Internet companies are now pursuing an enterprise strategy to make money, but they'll soon begin turning to individual customers for revenue as well.
June 25, 2000
Microsoft's .NET strategy is a brilliant counter-move that reduces the Justice Department's proposed penalty to a victory in the previous war. Integrating the user experience at the network level opens the door to new and exciting services while diminishing the importance of traditional isolated websites.
April 2, 2000
Instead of rushing new websites to a premature launch that will scare away your best customers forever, it is better to run a few fast usability studies in the beginning of the project.
March 5, 2000
Instead of maximizing the profits from an individual visit it is better to encourage loyal users and establish non-monetary differentiation and frequent-user programs.
November 28, 1999
Increased user impatience will make
new websites fail unless they are twice as usable as existing sites.
Revolutionary Internet services must explain why users should care
in no more than two lines.
April 18, 1999
4% of users upgraded to a new version each month in 1998. By 2008, upgrade speeds were only 2%/month. It takes 3 years for 3/4 of users to embrace a new version.
January 17, 1999
Unique visitors are a poor measure of user loyalty. Also, future users are late adopters and not likely to all patronize current popular sites. So beware of over-valuing Internet stock.
October 4, 1998
Personalized Web interfaces are over-hyped: users don't want to be stereotyped and it is too much work for them to enter detailed preference settings.
June 28, 1998
Web design is a core competency for the network economy and should not be outsourced, even though certain specific components may be outsourced.
May 31, 1998
Treating the Web as a strategic industry driver will lead to a patent bonanza where companies sew up entire ways of doing business. Distribution networks are discussed as one example of such a change
April 19, 1998
Global use of websites leads to international usability problems and coping with the levels of Internet maturity in different countries; many of which are gaining rapidly
November 15, 1997
Jakob Nielsen reviews Esther Dyson's book Release 2.0: useless, yet ultra-strategic; a tool to envision the network economy and the Web's eventual effect on our lives.
August 1, 1997
Loyal users who return to a site many times are more valuable than 'site tourists' who simply check out a few pages. Loyalty is built by fresh content, update notifications, and customization and other ways of rewarding repeat visits
June 15, 1997
Web project management impacts usability significantly. Mistakes include having site structure mirror your orgchart, outsourcing to multiple agencies, generic links from offline collateral, and lack of strategic thinking
June 1, 1997
Common conclusions about Yahoo, Wall St. Journal, Disney, The WELL, and Amazon.com are wrong: generalizing Web trends from popular examples featured in the press is dangerous; spectacular case studies are often outliers.
April 15, 1997
How much better is it to be a *big* website? Large sites can use their own hyperlinks to drive even more traffic, but small sites generate more value through focused content and microtransactions. (Updated 2005.)