Topic: User Behavior
March 30, 2014
Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.
March 2, 2014
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
February 16, 2014
Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust and motivate engagement with your site or app.
December 22, 2013
The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.
November 9, 2013
The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.
September 28, 2013
Learning is hard work, and users don't want to do it; they don't explore the user interface and don't know about most features.
September 1, 2013
Dramatic differences in how much people use the web on different days can distort simplistic interpretations of site analytics.
May 13, 2013
Repetitive actions on websites often work well, but when users try something new, they frequently fail.
October 8, 2012
Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.
August 27, 2012
Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.
April 11, 2011
Users increasingly rely on individual pages listed by search engines instead of finding better ways to tackle problems.
December 15, 2010
Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.
September 13, 2010
New research with users aged 3-12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids.
April 6, 2010
Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.
March 22, 2010
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.
November 24, 2009
The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.
June 23, 2009
Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn't even increase security, but it does cost you business due to login failures.
January 19, 2009
22 case studies of failed PR information on corporate websites, with examples of when journalists decided to leave a site during story research.
March 31, 2008
Between the ages of 25 and 60, people's ability to use websites declines by 0.8% per year - mostly because they spend more time per page, but also because of navigation difficulties.
February 4, 2008
Users now do basic operations with confidence and perform with skill on sites they use often. But when users try new sites, well-known usability problems still cause failures.