Topic: User Behavior
November 8, 2015
Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.
November 1, 2015
Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.
October 4, 2015
Do you ever think your users are lazy, or maybe even a little bit dumb? Device Inertia, momentum behavior, and selective attention are common behaviors that can make users seem slothful. However, interface design, not deficient user effort, is the true cause for these error-prone user paths.
May 10, 2015
Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.
March 29, 2015
People often overlook new visual details added to an existing image. This affects the usability of many design elements, from error messages to navigation.
February 1, 2015
What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.
July 6, 2014
Showing users things they can recognize improves usability over needing to recall items from scratch because the extra context helps users retrieve information from memory.
March 30, 2014
Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.
March 2, 2014
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
February 16, 2014
Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust and motivate engagement with your site or app.
December 22, 2013
The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.
November 9, 2013
The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.
September 28, 2013
Learning is hard work, and users don't want to do it; they don't explore the user interface and don't know about most features.
September 1, 2013
Dramatic differences in how much people use the web on different days can distort simplistic interpretations of site analytics.
May 13, 2013
Repetitive actions on websites often work well, but when users try something new, they frequently fail.
October 8, 2012
Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.
August 27, 2012
Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.
April 11, 2011
Users increasingly rely on individual pages listed by search engines instead of finding better ways to tackle problems.
December 15, 2010
Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.
September 13, 2010
New research with users aged 3-12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids.