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Topic: User Behavior

Horizontal Attention Leans Left

April 6, 2010

Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.

Scrolling and Attention

March 22, 2010

Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

Velocity of Media Consumption: TV vs. the Web

November 24, 2009

The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.

Stop Password Masking

June 23, 2009

Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn't even increase security, but it does cost you business due to login failures.

Why Journalists Leave Websites

January 19, 2009

22 case studies of failed PR information on corporate websites, with examples of when journalists decided to leave a site during story research.

Middle-Aged Users' Declining Web Performance

March 31, 2008

Between the ages of 25 and 60, people's ability to use websites declines by 0.8% per year - mostly because they spend more time per page, but also because of navigation difficulties.

User Skills Improving, But Only Slightly

February 4, 2008

Users now do basic operations with confidence and perform with skill on sites they use often. But when users try new sites, well-known usability problems still cause failures.

Life-Long Computer Skills

February 26, 2007

Schools should teach deep, strategic computer insights that can't be learned from reading a manual.

Digital Divide: The 3 Stages

November 20, 2006

The economic divide is a non-issue, but the usability and empowerment divides alienate huge population groups who miss out on the Internet's potential.

Variability in User Performance

May 15, 2006

When doing website tasks, the slowest 25% of users take 2.4 times as long as the fastest 25% of users. This difference is much higher than for other types of computer use; only programming shows a greater disparity.

Outliers and Luck in User Performance

March 6, 2006

6% of task attempts are extremely slow and constitute outliers in measured user performance. These sad incidents are caused by bad luck that designers can - and should - eradicate.

Users Interleave Sites and Genres

February 6, 2006

When working on business problems, users flitter among sites, alternating visits to different service genres. No single website defines the user experience on its own.

Talking-Head Video Is Boring Online

December 5, 2005

Eyetracking data show that users are easily distracted when watching video on websites, especially when the video shows a talking head and is optimized for broadcast rather than online viewing.

Durability of Usability Guidelines

January 17, 2005

About 90% of usability guidelines from 1986 are still valid, though several guidelines are less important because they relate to design elements that are rarely used today.

Are Users Stupid?

February 4, 2001

Opponents of the usability movement claim that it focuses on stupid users and that most users can easily overcome complexity. In reality, even smart users prefer pursuing their own goals to navigating idiosyncratic designs. As Web use grows, the price of ignoring usability will only increase.

Content Creation by Average People

October 1, 2000

To take the Internet to the next level, users must begin posting their own material rather than simply consuming content or distributing copyrighted material. Unfortunately most people are poor writers and even worse at authoring other media. Solutions include structured creation, selection-based media, and teaching content creation in schools.

Does the Internet Make Us Lonely?

February 20, 2000

Studies of the social impact of the Internet must consider the changing lifestyle of the new economy and not relate solely to industrial-age concepts.

Novice vs. Expert Users

February 6, 2000

Web usability has focused on ease of learning for the new visitor. While learnability remains important, it is time to also consider expert performance.

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