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Topic: User Behavior

The Increasing Conservatism of Web Users

March 22, 1998

Users demand compliance with established design conventions. No site can stand out any more; all are part of a single interwoven user experience; the Web as a whole dictates design

Why Advertising Doesn't Work on the Web

September 1, 1997

The Web is a cognitive medium; the user owns the navigation and won't wait for emotional brand messages. Product sites and classifieds have value, but most ads get puny click-through and few customers.

Response Times: The 3 Important Limits

January 1, 1993

How users react to delays in a user interface, whether website or application. The 3 main response time limits are determined by human perceptual abilities.

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