Articles

Topic: User Behavior

Why Advertising Doesn't Work on the Web

September 1, 1997

The Web is a cognitive medium; the user owns the navigation and won't wait for emotional brand messages. Product sites and classifieds have value, but most ads get puny click-through and few customers.

Seductive User Interfaces

January 1, 1996

Because computers are no longer used exclusively for utilitarian tasks, we should use systematic methods to design products that are not just efficient but also attractive to users.

Response Times: The 3 Important Limits

January 1, 1993

How users react to delays in a user interface, whether website or application. The 3 main response time limits are determined by human perceptual abilities.

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