July 11, 1999
Much is known about Web user behavior, yet research findings are often ignored in actual projects. Examples: up-front customer registration doesn't work; frequency of use and effectiveness of Web marketing methods are negatively correlated.
February 7, 1999
A survey of 1,780 people who have bought
something on the Web found that convenience and ease of use are the
main reasons to shop on the Web. Non-buying visits (product research) are important to shoppers.
October 4, 1998
Users never read manuals but start using the software immediately. They are motivated to get started and to get their immediate task done: they don't care about the system as such and don't want to spend time up front on getting established, set up, or going through learning packages.
August 9, 1998
90% of all websites have poor usability - so why do users still use the Web (and like it, too)?
March 22, 1998
Users demand compliance with established design conventions. No site can stand out any more; all are part of a single interwoven user experience; the Web as a whole dictates design
September 1, 1997
The Web is a cognitive medium; the user owns the navigation and won't wait for emotional brand messages. Product sites and classifieds have value, but most ads get puny click-through and few
April 1, 1997
Examples from tech support calls show the immense difficulties novice users have in using the Internet: be prepared if you field apps intended for broad usage
January 1, 1993
How users react to delays in a user interface, whether website or application. The 3 main response time limits are determined by human perceptual abilities.