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Topic: Visual Design

Utilize Available Screen Space

May 9, 2011

Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.

Horizontal Attention Leans Left

April 6, 2010

Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.

Screen Resolution and Page Layout

July 31, 2006

Optimize Web pages for 1024x768, but use a liquid layout that stretches well for any resolution, from 800x600 to 1280x1024.

Differences Between Print Design and Web Design

January 24, 1999

Anything that is a great print design is likely to be a lousy web design. The big canvas size and controlled layout make print visually superior; Web interaction is more engaging.

Seductive User Interfaces

January 1, 1996

Because computers are no longer used exclusively for utilitarian tasks, we should use systematic methods to design products that are not just efficient but also attractive to users.

Why No Graphics?

January 1, 1995, Jakob Nielsen's site from 1995-2012, had almost no graphics because fast download times are the number one criterion for Web usability.

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