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Topic: Web Usability

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  • Homepage Real Estate Allocation

    November 16, 2013

    Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes. And? It’s worse now than it was 12 years ago :-(

    Fight Against “Right-Rail Blindness”

    October 12, 2013

    Users have trained themselves to divert their attention away from areas that look like advertising. When designed well, sidebars can effectively increase content discoverability.

    Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors

    September 14, 2013

    Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large- or small-view ports, people often scroll past carousels. A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.

    Seniors as Web Users

    May 28, 2013

    Users aged 65 and older are 43% slower at using websites than users aged 21–55. This is an improvement over previous studies, but designs must change to better accommodate aging users.

    Define Techy Terms for Older Users

    May 24, 2013

    If using web or browser-related terms, consider defining them in place to make websites easier for senior citizens. Avoid using technical words if they are not necessary.

    Teenage Usability: Designing Teen-Targeted Websites

    February 4, 2013

    Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

    Homepage Design Changes

    September 24, 2012

    Web design is stabilizing; the average homepage is only about 40% different than it was a year before, corresponding to 3 years between complete redesigns.

    Tunnel Vision and Selective Attention

    August 27, 2012

    Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

    Why Country Sites Are So Bad

    June 18, 2012

    When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.

    Computer Screens Getting Bigger

    May 7, 2012

    Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024x768 resolution that was long the target for web design.

    Disruptive Workflow Design

    March 12, 2012

    Smooth-flow task performance makes application use pleasurable. But disruptions are all too common due to crinkly design or creaking implementation.

    Browser and GUI Chrome

    January 30, 2012

    'Chrome' is the user interface overhead that surrounds user data and web page content. Although chrome obesity can eat half of the available pixels, a reasonable amount enhances usability.

    Ecommerce Usability Improvements

    October 24, 2011

    Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.

    How Long Do Users Stay on Web Pages?

    September 12, 2011

    Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer because visit-durations follow a negative Weibull distribution.

    Can Hated Design Elements Be Made to Work?

    March 14, 2011

    Once users reject a design technique due to repeated bad experiences it's almost impossible to use it for good because people will avoid it every time.

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