Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
Many of the articles listed on this page summarize findings from the Nielsen Norman Group's research about how users read on the web, and how authors should write their web pages.
Start here: How Users Read on the Web (short summary of the original findings)
See Also
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.
Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.
Writing for mobile readers requires even harsher editing than writing for the Web. Mobile use implies less patience for filler copy.
Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.