Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
Many of the articles listed on this page summarize findings from the Nielsen Norman Group's research about how users read on the web, and how authors should write their web pages.
Start here: How Users Read on the Web (short summary of the original findings)
See Also
Users hunt for facts online, so factually rich content will attract readers and keep their attention.
If using web or browser-related terms, consider defining them in place to make websites easier for senior citizens. Avoid using technical words if they are not necessary.
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.
Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.