Articles

Topic: Writing for the Web

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  • iPad and Kindle Reading Speeds

    July 2, 2010

    A study of people reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print.

    World's Best Headlines: BBC News

    April 27, 2009

    Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.

    Kindle Content Design

    March 16, 2009

    Writing for Kindle is like writing for print, the Web, and mobile devices combined; optimal usability means optimizing content for each platform's special characteristics.

    Write for Reuse

    March 2, 2009

    Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.

    Press Area Usability

    January 20, 2009

    As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.

    Why Journalists Leave Websites

    January 19, 2009

    22 case studies of failed PR information on corporate websites, with examples of when journalists decided to leave a site during story research.

    Transactional Email and Confirmation Messages

    October 20, 2008

    Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.

    "About Us" Information on Websites

    September 29, 2008

    Over the past 5 years the usability of corporate sites' About Us information improved by 9%. But companies and organizations still can't explain what they do in one paragraph.

    Writing Style for Print vs. Web

    June 9, 2008

    Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments.

    How Little Do Users Read?

    May 6, 2008

    On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

    Long vs. Short Articles as Content Strategy

    November 12, 2007

    Information foraging shows how to calculate your content strategy's costs and benefits. A mixed diet that combines brief overviews and comprehensive coverage is often best.

    Passive Voice Is Redeemed For Web Headings

    October 22, 2007

    Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.

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