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Topic: Writing for the Web

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  • SEO and Usability

    August 13, 2012

    What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

    Bylines for Web Articles?

    February 27, 2012

    Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.

    Cloze Test for Reading Comprehension

    February 28, 2011

    Cloze Tests provide empirical evidence of how easy a text is to read and understand for a specified target audience. They thus measure reading comprehension, and not just a readability score.

    Test-Taking Enhances Learning

    January 31, 2011

    People remember much more after reading if they retrieve information about the text from memory. Quizzes are one way websites can help users remember more.

    Corporate Blogs: Front Page Structure

    August 9, 2010

    Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.

    iPad and Kindle Reading Speeds

    July 2, 2010

    A study of people reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print.

    World's Best Headlines: BBC News

    April 27, 2009

    Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.

    Kindle Content Design

    March 16, 2009

    Writing for Kindle is like writing for print, the Web, and mobile devices combined; optimal usability means optimizing content for each platform's special characteristics.

    Write for Reuse

    March 2, 2009

    Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.

    Press Area Usability

    January 20, 2009

    As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.

    Why Journalists Leave Websites

    January 19, 2009

    22 case studies of failed PR information on corporate websites, with examples of when journalists decided to leave a site during story research.

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