Articles

Topic: Young Users

University Websites: Top 10 Design Guidelines

January 19, 2014

An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.

Teenage Usability: Designing Teen-Targeted Websites

February 4, 2013

Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

College Students on the Web

December 15, 2010

Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.

Children's Websites: Usability Issues in Designing for Kids

September 13, 2010

New research with users aged 3-12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids.