Nielsen Full day training course offered at Usability Week San Francisco
Social Features for Your Site
Framework for choosing on-site social features and implementation guidelines
Many organizations have discovered the power of social features such as ratings and reviews, shareable content, and idea crowdsourcing. We will discuss the benefits of such features and what design elements make them successful (or not), as well as techniques for using an organization’s user base to learn, grow, and prosper.
Guided by usability research, we’ll cover the best ways to incorporate relevant and usable social features into your online presence to benefit your organization.
Please note: This course addresses social features on your site. We do not cover social media strategy for using Twitter, Facebook, and similar external services for marketing purposes.
Benefits
- A framework for selecting social features based on business goals and audience behavior
- Understanding implementation and usability issues that can derail social features
- Detailed user experience recommendations for implementing social features
Topics covered
- Defining social
- Framework for selecting social features
- Liking and sharing
- Blogging
- User blog network
- Structured publishing
- Social trust, reputation, and rewards
- Ratings and reviews
- Comments
- Crowdsourcing
- Discussion forums
- Question and answers (Q&A)
- Enterprise social networks/collaboration
- Interesting uses for social media
Format
The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines.
The course also includes:
- Findings from our own usability studies
- Videos from usability testing of people's behavior in response to a design
- Screenshots of designs that work and don’t work
- Opportunities to ask questions and get answers
Instructor
Jen Cardello
Jen Cardello is a dirrector at Nielsen Norman Group. For over 15 years she has designed strategies to help organizations bridge the gap between business goals and user needs. At NN/g, Cardello’s research focuses on information structure, navigation patterns, rating and review systems, discussion forums, content sharing, and trust and persuasion. Read more about Jen
Jen Cardello is a dirrector at Nielsen Norman Group. For over 15 years she has designed strategies to help organizations bridge the gap between business goals and user needs. At NN/g, Cardello’s research focuses on information structure, navigation patterns, rating and review systems, discussion forums, content sharing, and trust and persuasion. Read more about Jen