Nielsen Full day training course offered at Usability Week Dallas
Emerging Patterns for Web Design
Innovative trends that impact the user experience
New Web design ideas surface all the time, and it’s tempting to try them on your site. Many of them, however, could cost you business or alienate your loyal users. Others could bring you new customers, delight your existing site visitors, increase customer loyalty, and improve business performance. How can you sort out the good ideas from the bad?
We analyze UI trends and patterns from the perspective of their impact on the total user experience to help you choose among the best new designs.
Please note: This is not a web development course. We will discuss how designs affect users, usability, and business goals, but not how to implement them from a technical perspective.
Benefits
- Learn emerging design patterns and trends that apply to a broad range of mainstream website types
- Decide whether to upgrade your site's user experience with new trends and design ideas
- Get insights needed to help you assess new ideas and determine which will work best for your site
Topics covered
We update this seminar continually as new trends emerge. The following list gives you an idea of the topics covered:
- Modal dialogs: When, why, and how to use them
- Related product and content offerings: New ways users can discover similar items and content they care about
- The new web typography: Moving beyond using only web-safe fonts
- Responsive design: Websites that work across multiple devices
- Infinite scrolling: When to allow for a continuous absorption of content
- The Masonry layout: When and how to use this popular content format
- Social sharing: Taking advantage of different behavioral layers on top of the social graph
- Skeuomorphism: When designing realistic interfaces works and when it doesn’t
- Mobile is now influencing desktop: The good and the bad
- Our developing future: Products and interfaces collide
Format
The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines.
The course also includes:
- Findings from our own usability studies
- Videos from usability testing of people's behavior in response to a design
- Screenshots of designs that work and don’t work
- Opportunities to ask questions and get answers
Instructor
Kara McCain
For more than 13 years, Kara McCain has been creating innovative brand and user experiences in the search, social media, luxury, hotel, travel, telecommunications, jewelry, professional sports, e-commerce, government and food service industries. Her expertise has allowed her to develop and implement highly successful Web and print design strategies for top Fortune 500 companies. Read more about Kara
For more than 13 years, Kara McCain has been creating innovative brand and user experiences in the search, social media, luxury, hotel, travel, telecommunications, jewelry, professional sports, e-commerce, government and food service industries. Her expertise has allowed her to develop and implement highly successful Web and print design strategies for top Fortune 500 companies. Read more about Kara