Nielsen Full day training course offered at Usability Week San Francisco
Fundamental Guidelines for Web Usability
Top usability principles based on thousands of usability studies conducted worldwide
Understanding people's online behavior gives you insight into designs that work and don't work. Discover the most important guidelines for making your website easier and more enjoyable to use. Then learn to apply these usability principles to design challenges to create products that benefit the business and users.
This course builds a strong knowledge base for attendees who are newer to usability and Web design. For attendees who already work in the field and have some existing knowledge, this course offers the chance to validate your assumptions and get research data to support them.
Benefits
- Look closely at how people react to different websites and design elements
- Understand the principles that will help you prioritize your efforts and spend resources more effectively
- Get empirical research data from Nielsen Norman Group to support your design decisions and recommendations
Topics covered
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Behavioral characteristics of web users
- General behavioral patterns
- Different user types
- Active vs. passive user participation
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Navigation mechanics
- Guided and exploratory workflows
- Comparison between browsing and searching
- Affordance of interactivity
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Layouts and formats
- Scan patterns
- Scrolling
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Visual presentation
- Communicating with illustrations and graphics
- Getting attention with photographs
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Content usability
- How users read online
- Readability and comprehension
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Building relationships
- Balance user and business goals
- Credibility and loyalty
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Trends and innovation
- Guidelines and standards, and when to break them
- Elements of delightful experiences
Format
This course mainly lecture-based with a few group exercises to reinforce the learned principles and guidelines.
The course also includes:
- Findings from our own usability studies, including eyetracking
- Videos from usability testing of people's behavior in response to a design
- Screenshots of designs that work and don’t work
- Opportunities to ask questions and get answers
Instructor
Hoa Loranger
Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa
Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa